Financial products and services that are mainly accessible on a phone or through a website on a computer are what is known as fintech.

Fintech companies are not much different from traditional financial companies or institutions so they can be understood roughly the same way. When thinking about any sort of financial product, it’s helpful to break them down by how they’ll affect one or more areas of financial security - Assets, Banking, Credit, Debt, Goals and Taxes.

The recommendation engine sorts fintech recommendations by the financial security area the fintech product or service supports the most.


A digital bank, for example, would be found under the “Banking” category. If a customer is unbanked or not satisfied with the bank account they currently hold, practitioners can look through all the products under the “Banking” category to see what recommendations might be a good fit for their customer.


If you have a customer that’s looking to establish or repair their credit, you might find some options for them in the “Credit” category.


Customers looking to build new budgeting skills or track their spending habits may benefit from the products listed in the “Goals” category.


Some customers might be planning for a long term goal, such as continuing education, buying a home or thinking about retirement. Alternatively, they may be looking for ways to maximize their current assets, including benefits. Products that support customers' wealth over time or investment goals can be found in the “Assets” category.


For customers who are hoping to manage or pay down debts, or acquire a loan to pay for something they need now, there are products and services that might be a good fit in the “Debt” category.


Finally, products in the “Tax” category are designed to meet the tax needs of customers.

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